Key Takeaways
- 44% of respondents have never heard of Search Engine Optimization (SEO).
- 71% of respondents who know about SEO are not currently using an SEO agency.
- 54% of respondents who know about SEO have never used an SEO agency.
- 29% of respondents who know about SEO do SEO on their own.
We Surveyed 100 Business Leaders Across the Greater Toronto Area (GTA)
We surveyed 100 business leaders across the GTA to understand some essential metrics about local SEO in Toronto.
Our goal was to get an idea about the reach of SEO agencies within the GTA and how much people in lead positions within companies know about SEO.
Our criteria for respondents were that they reside in the GTA and hold the position of owner, partner, president, CEO, or chairperson.
The survey began on February 7th, 2024, and concluded today. It took 35 days to complete.
Let’s jump into the results.
Have You Heard of SEO?
We first asked the respondents if they had heard of Search Engine Optimization (SEO). An astonishing 44% of respondents indicated they had never heard of SEO.
The respondents who answered “No” were excluded from answering the rest.
Are You Using an SEO Agency?
Next, we asked the respondents who knew about SEO if they used an SEO agency or provider. 71% of these respondents are currently not using an SEO agency.
Have You Ever Used an SEO Agency?
We then wanted to know what percentage of respondents who know about SEO have used an SEO agency. 54% of those respondents have never used an SEO agency.
Do You Do SEO on Your Own?
We were also interested in the percentage of respondents who know about SEO and conduct SEO efforts independently. 29% of those respondents indicated they are performing SEO on their own.
